The Economic Times

YouTube partners with IIFA for global streaming of 2027 awards; ZEE remains broadcast partner

YouTube has partnered with IIFA to stream the 2027 awards worldwide, while Zee Entertainment Enterprises remains the events official broadcast partner. The collaboration will extend beyond the ceremony to include creator partnerships, digital watch parties, behind-the-scenes content and other programming during IIFA Week, connecting film stars with digital creators and global audiences.