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The Economic Times

Economy / The Economic Times

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Why the saree needs revival, not constant reimagination

As a timeless representation of Indian culture, the saree is calling for a renaissance. Despite its survival through the ages, there's a significant momentum towards modernizing this traditional attire, yet such changes frequently overlook the dedicated weavers behind the craft. Widespread acceptance among diverse socio-economic groups is key to ensuring its longevity.

16 May 2026 12:44 am