SENSEX
NIFTY
GOLD
USD/INR

Weather

image 39    C

Economy News

The Economic Times

Economy / The Economic Times

details

What really persuades B2B buyers to buy? SaaS CMO Circle offers some vital clues

At the SaaS CMO Circle, leading marketing thinkers from Adobe and LinkedIn shared new insights into how todays tech buyers feel about B2B purchase decisions, and how marketers can respond.

20 Apr 2026 1:35 pm