The Economic Times

War-led cost surge, price curbs push beer industry into 'major trouble': United Breweries CEO & MD

The Indian beer industry is in significant trouble. Rising costs from the war, supply chain issues, and government pricing controls are impacting businesses. United Breweries CEO Vivek Gupta highlights the need for government support to prevent growth and innovation from stalling. Consumers are also shifting to cheaper options and smaller pack sizes due to financial pressures.