The Economic Times News

Value fashion chains double store count in five years as Zudio, Yousta, Style Up lead expansion

Discount-led retail chains have significantly expanded their store presence, adding approximately 2,500 outlets in the last five years. This growth is driven by major Indian conglomerates targeting price-conscious consumers with aggressive expansion strategies, particularly in smaller towns. While the value retail segment thrives, retailers must now focus on governance and technology alongside expansion as the market becomes more disciplined.