The Economic Times

'Treat EVs like gadgets, not cars': Tata Electric Mobility CCO Vivek Srivatsa on resale fears, Sierra EV, price parity with ICE and why Gen Z is the next big bet

In an exclusive interview with ET, Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility, speaks about the Sierra EV's target audience, the resale value challenge, Battery-as-a-Service, Gen Zs as the next wave of buyers, and Tata's road to closing the price gap between EVs and their petrol equivalents.