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Trai stands firm on compliance with 12-minute ad cap

TRAI insists broadcasters must follow the 12-minute per hour advertising limit. This rule remains active even as the matter is in court. Broadcasters argue this will hurt the struggling TV sector. TRAI is reviewing broadcaster responses before deciding on further action. The next court hearing is scheduled for January 27, 2026.

22 Dec 2025 12:24 am