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The Economic Times

Economy / The Economic Times

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Tourism Ministry signs pact with Air India to boost global tourism campaign

The Tourism Ministry and Air India have signed a Memorandum of Understanding. This collaboration aims to promote India as a preferred global tourism destination. They will leverage digital platforms and extensive networks for enhanced visibility. Joint global promotional campaigns will be undertaken under the Incredible India brand. This partnership seeks to increase international tourist arrivals and strengthen India's global outreach.

28 Jul 2026 9:36 am