The Economic Times

Toasting with Indian whisky: On the house diplomats turning ambassadors of Desi single malts

Indian diplomats are increasingly championing domestic single malt whiskies abroad, transforming embassies into showcases for connoisseurs. Brands like Indri and Rampur are being featured at diplomatic events in cities from Seoul to New York, boosting global visibility and forging commercial ties. This trend highlights the rising international appeal of Indian spirits, with foreign missions playing a crucial role in introducing these award-winning brands to new markets and influential buyers.