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The Economic Times

Economy / The Economic Times

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Time doesn't fly fast enough for single malt companies

India's booming single malt whisky market faces a significant challenge: time. Demand has surged dramatically, outpacing production capabilities due to the years required for maturation. Distilleries are struggling to meet orders, with even increased capacity needing years to yield sellable stock. This situation mirrors past global whisky booms, highlighting the long-term nature of whisky production.

2 Jul 2026 12:23 am