The Economic Times

The next wave of buyers: How Tier 2 and Tier 3 consumers are driving natural diamond growth

India's smaller cities are now powering the diamond jewellery market. Rising incomes and a desire for luxury are driving demand in these regions. Consumers are prioritizing durable and credible purchases. Millennials and Gen Z are key buyers. Natural diamonds are preferred for significant events. Organized brands are expanding their reach, making diamond jewellery accessible and trustworthy for a wider audience.