SENSEX
NIFTY
GOLD
USD/INR

Weather

image 31    C

Economy News

The Economic Times

Economy / The Economic Times

details

The end of cheap selling? Why e-commerce is moving towards premium products

Online sellers are shifting from high-volume, low-cost products to high-ticket items due to intense competition and shrinking margins. This strategic move prioritizes higher profit per unit and sustainable growth, emphasizing branding, quality, and customer experience over price wars. While challenges like increased investment exist, this trend signals a maturing e-commerce landscape focused on long-term value creation.

2 Apr 2026 7:08 pm