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The Economic Times

Economy / The Economic Times

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Tesla repositions Model Y in India to take on BMW, Mercedes EVs

Tesla has aggressively cut prices on its Model Y in India, aiming to compete with luxury rivals despite import duties. This strategic move follows a slow market entry, with rising fuel costs now potentially boosting EV adoption. The new Model Y Premium RWD is priced significantly lower, broadening Tesla's appeal to a wider range of premium car buyers.

30 May 2026 8:41 am