The Economic Times

Telcos vs OTT apps: Trai's spam rules spark row with Bharti Airtel, Reliance Jio, Vodafone Idea

Telcos such as Bharti Airtel, Reliance Jio and Vodafone Idea as well as the Cellular Operators Association of India were united in their demand of a level playing field, stating that communication apps such as WhatsApp and Telegram must be brought under the same regulatory scrutiny as SMS and voice calls.