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The Economic Times

Economy / The Economic Times

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Telcos, businesses spar over calls, SMS consent regime

Telecom firms and banks are locked in a dispute over India's new digital consent rules for commercial messages. Major operators like Bharti Airtel and Reliance Jio want exclusive control over customer consent. They argue smaller players contribute to spam. Other stakeholders believe dominant telcos seek to monopolize a profitable new system.

15 Jun 2026 12:31 am