The Economic Times

Tata Play takes a shot at what's short and sweet as Indias DTH model hunts for growth

Tata Play Binge is launching a new content category called Shots. This features short, vertical micro-dramas designed for mobile viewing. The move aims to attract viewers with evolving habits and address the ongoing decline in DTH subscribers. Shots offers content from multiple creators and partners at no extra cost. This initiative reflects a broader industry trend towards short-form, mobile-first content.