The Economic Times

Tanishq CEO Arun Narayan bullish on festive demand, but watchful on rural trends

Tanishq CEO Arun Narayan expects a strong festive season despite elevated gold prices, with consumers increasingly exchanging old jewellery to fund new purchases. Over 50% of transactions at Tanishq stores now involve gold exchange, a trend that has gained momentum following Prime Minister Narendra Modis appeal to curb gold purchases.