TRAI lobs an ad-cap googly just as TV broadcasters struggle with falling ads

TRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade-long dispute. Broadcasters have 15 days to respond, while TRAI seeks to vacate an interim stay granted by the Delhi High Court. This action coincides with a drop in TV ad volumes and broadcaster revenues.