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The Economic Times

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TAM Sports expands monitoring to track ads across live streaming on CTV, mobile

TAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expansion strengthens its sports sponsorship analytics by capturing brand presence across the evolving media landscape. The integrated framework now offers comprehensive insights for advertisers and rights holders to measure advertising occurrences and brand appearances across all platforms.

11 Mar 2026 6:27 pm