The Economic Times

Swiggy Instamart logs 49x gold surge on Akshaya Tritiya with small-ticket gold driving quick-commerce boom

Swiggy's Instamart experienced a massive jump in demand for gold and silver on Akshaya Tritiya. Urban shoppers embraced quick commerce for auspicious purchases, opting for smaller gold denominations. Silver saw high-value transactions, with carts even combining precious metals with groceries. This highlights a new trend in festive shopping.