The Economic Times

'Sweetening relationships since 1983': Parle reacts to Modi gifting Melody to Meloni

Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni. This gesture sparked a viral Melodi meme online. Parle Products shared the moment on social media. The company anticipates increased domestic and international sales following this global exposure. The act promoted Indian products on an international platform.