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The Economic Times

Economy / The Economic Times

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Streaming giants in India are turning to microdramas in the battle for attention

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized shows are no longer just filler but a key strategy for discovering new content and building future franchises. Major players like JioStar and Amazon are investing heavily.

28 May 2026 11:29 am