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Star power meets style: Hrithik Roshan joins ONN as brand ambassador

Lux Industries has appointed Hrithik Roshan as the brand ambassador for its premium innerwear and thermal wear brand, ONN. This strategic move aims to enhance brand recall and reach younger, aspirational consumers in urban and emerging markets. The collaboration underscores Lux Industries' commitment to building aspirational brands that blend comfort, performance, and style.

20 Apr 2026 1:31 pm