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The Economic Times

Economy / The Economic Times

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Sony launches BRAVIA Theatre lineup, bets on India's growing home cinema culture

With the rise of streaming and gaming, Indian consumers are revolutionising their living spaces into entertainment hubs. No longer content with just televisions, theres a noticeable move toward creating immersive, cinema-style atmospheres at home. This shift is significantly influenced by a desire for high-quality visuals and superior sound, impacting consumer choices and driving innovation in the home entertainment sector.

24 Jun 2026 2:00 pm