The Economic Times

Sony Marathi ropes in 13 brand partners for 'Kon Honar Crorepati' hosted by Madhuri Dixit

Sony Marathi has onboarded 13 brand partners for the upcoming season of Kon Honar Crorepati, hosted by Madhuri Dixit. The show is set to premiere on October 12, 2026, at 9 pm. ChatGPT and PNG Jewellers will be the co-presenting sponsors for this season's theme, Aata Khel Badalnaar. Various brands, including Fortune+ Soyabean Oil, Avaada, and Sunder Super Coconut Cookies, will join as partners.