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The Economic Times

Economy / The Economic Times

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Smartwatch-maker Fire-Boltt to enter smartphone market with budget 4G, 5G phones

Indian smartwatch maker FireBoltt is set to launch its Boltt brand of 4G and 5G smartphones in August, targeting consumers priced out by recent hikes. Priced between Rs 12,000-17,000, the company is investing over $50 million, aiming for 0.5-1 million unit sales initially. This strategic move follows a slump in the smartwatch market, with FireBoltt aiming to replicate its wearable success in the affordable smartphone segment.

1 Jul 2026 1:54 pm