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The Economic Times

Economy / The Economic Times

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Smartphone buyers prioritise AI, performance and style over specs alone

Indian smartphone buyers now focus on personal style and AI capabilities. Colourful phones and AI features significantly influence choices, especially for women, Gen Z, and Tier-II consumers. Value for money and brand trust remain key. Consumers are making more deliberate upgrade decisions, seeking integrated experiences and reliable performance across devices.

30 Apr 2026 1:52 pm