The Economic Times

Shopping without searching: The Agentic AI future Amazon, Swiggy and Zepto are building in India

AI's influence on online shopping is rapidly growing, with agents now completing tasks like purchases. Major platforms like Amazon, Swiggy, and Zepto are adopting distinct strategies. Amazon personalizes recommendations, Zepto automates customer support, and Swiggy aims for a future where apps are optional, with AI agents handling transactions directly. This signals a significant shift in how consumers will shop.