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Sculpt, lift, glow: Face fitness is having a moment in India

Face fitness is emerging as a new category in Indias beauty and wellness market, blending facial massage, muscle stimulation and skincare into studio-led treatments. Premium brands and homegrown players are expanding as consumers seek non-invasive alternatives to aesthetic procedures, driven by growing interest in wellness, grooming and preventive beauty.

26 Jul 2026 8:47 am