The Economic Times

Salman Khan to Sourav Ganguly: JioStar bets big on six Bigg Boss editions as festive battle for viewers heats up

JioStar will launch six Bigg Boss editions across India in September 2026. Salman Khan and Sourav Ganguly will host popular reality show versions. The franchise reached over 500 million viewers and generated significant engagement in 2025. This expansion marks the show's biggest multi-language rollout in its history. Brands participating in the show saw notable gains in awareness and intent.