The Economic Times

Rs 199 for a diet coke: How Q-commerce is capitalizing on India's canned drink deficit

Imported cans of Diet Coke, Coke Zero, 7 Up Zero Sugar and other soft drinks are being sold on quick commerce platforms at nearly five times the price of locally made versions amid a shortage of aluminium cans in India. Platforms like Blinkit and Zepto are listing imported cans for around Rs 199-Rs 205 compared with Rs 39-Rs 40 for Indian variants.