The Economic Times

Rs 15 crore a year, 1,000 orders daily: Actor Madhavan shares how a Bihar mother-son duo built a Rs 75 crore thekua brand in Bengaluru

Veena Devi and her son Sameer transformed a traditional Bihar delicacy into a thriving business in Bengaluru, which has been lauded by R Madhavan. They started MomsMade, offering healthy thekuas made with jaggery and whole wheat. This humble home kitchen venture grew into a successful empire, earning Rs 15 crore annually. The brand now employs 50 women in preparing and packaging traditional Indian snacks. Their inspiring journey highlights the potential of regional recipes in the modern market.