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The Economic Times

Economy / The Economic Times

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Reliance starts new rivalry with ITC, Amul & others with a Rs 20 drink

Reliance Consumer Products has launched Joyland flavoured milk in Tamil Nadu at 20, entering India's growing ready-to-drink dairy beverage market dominated by brands such as Amul, ITC, Mother Dairy and Cavin's. Available in Strawberry and Vanilla and other flavours, Joyland expands Reliance's consumer goods portfolio beyond Campa soft drinks. India's flavoured milk market is projected to reach 8,360 crore in 2026.

14 Oct 2026 4:21 pm