The Economic Times

Reebok sales doubled in last 3 yrs, aggressive on growth trajectory: Aditya Birla Lifestyle Brands

Reebok's sales have more than doubled in India over the last three years following its acquisition by an Aditya Birla group firm. The brand plans to aggressively expand its network by adding 40-50 stores annually, targeting untapped market opportunities across metro and smaller towns. This growth is fueled by strong same-store sales and new product launches.