SENSEX
NIFTY
GOLD
USD/INR

Weather

image 27    C

Economy News

The Economic Times

Economy / The Economic Times

details

Real vs fake Pashmina: How to spot an authentic Kashmiri shawl

India's premium textile market faces a credibility gap in Pashmina shawls due to widespread misrepresentation. Authentic Pashmina, rooted in specific geography and manual craftsmanship, is being imitated by machine-made and blended fiber products. This trend directly impacts Kashmiri artisans, highlighting the growing need for buyer awareness and certification.

26 Mar 2026 6:45 pm