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Radico Khaitan bets on premium products to drive spirits demand

India's spirits industry is set for growth driven by premium products and tier-II markets. Consumers are increasingly choosing higher-end spirits. Radico Khaitan is focusing on the prestige and above segment, anticipating significant expansion. This shift is fueled by rising aspirations and younger consumers. The company expects strong performance from this lucrative segment in the coming years.

30 Dec 2025 12:48 am