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The Economic Times

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Psychology explains why we stay addicted to social media longer than we intend

Ever wonder why a quick social media check turns into hours? It's not just weak willpower. Platforms are designed to hook you with unpredictable rewards, tapping into our deep need for social validation. These constant digital nudges can even form automatic habits, making it tough to disengage. Discover the psychological forces keeping you scrolling.

27 Jun 2026 12:51 pm