The Economic Times

Private equity finds beauty in Purplle Cosmetics' minority stake: Deal could value platform at $1.5 billion

Leading private equity firms are in discussions to invest in Purplle Cosmetics. The beauty platform is expected to be valued at around 13,000 crore. This potential deal involves both primary and secondary capital. Early investors may reduce their holdings. Purplle is a major player in India's growing beauty e-commerce market.