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The Economic Times

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Premiumisation core growth engine for alcobev: ISWAI report

Premiumisation is driving growth in Indias alcoholic beverages market, with the premium segment expanding at a 10.2% CAGR between 2022 and 2025 versus 1.4% for regular products, according to ISWAI. The industrys economic value reached Rs 6.2 lakh crore in 2025, while the body called for more consistent regulation, rationalised taxation and modernised distribution to unlock further growth.

9 Oct 2026 4:25 pm