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The Economic Times

Economy / The Economic Times

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OnePlus was the ultimate flagship killer, now it's fighting for relevance

OnePlus, once a popular premium Android challenger, faces potential restructuring and market exits. Parent company Oppo is reportedly planning significant changes to its smartphone business operations. This strategic shift could see OnePlus winding down operations in key international markets soon. India remains a crucial market, though future plans extend to 2027.

16 Jul 2026 4:00 pm