OTT craze grows, but film lovers can't stay away from theatres

In its latest study, titled Venn It Happens: SVOD & Theatrical audience intersection, media and entertainment research firm Ormax Media said the audience base watching content only on streaming platforms and who do not visit theatres is at 81 million. In comparison, those watching films solely in theatres and not having any access to a streaming platform service is 76 million, indicating limited impact of the increasing consumption of content on streaming platforms on theatre footfalls.