The Economic Times

Not in AC office cabins but on Rapido bike rides: Oracle techie-turned-entrepreneur on how he develops business strategy

Former tech professional Pradeep Kannan advocates for gaining business insights through real-world observation rather than solely relying on data. He explores cities via bike rides, studying traffic, crowded areas, and engaging with locals to understand thriving businesses. Kannan emphasizes that ground-level exposure and human interaction reveal crucial nuances missed by numbers.