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The Economic Times

Economy / The Economic Times

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Non-Metro creators lead in numbers, lag in income

In 2025, a remarkable sixty-six percent of India's digital creators will emerge from non-metro regions. However, many of these creators struggle financially, often earning below the average urban salary. The majority, classified as nano and micro-creators, account for over eighty percent of this group. Their earning potential is heavily affected by low audience purchasing power, subpar content quality, and limited access to agency representation.

21 Jul 2026 12:58 am