The Economic Times

No India-Pak game: JioStar faces a 1520% hit to total advertisement revenue for the T20 World Cup

A cricket match between India and Pakistan is a highly anticipated event, driving significant advertising revenue due to its large viewership. Brands often align their major advertising campaigns with the Cricket World Cup, specifically targeting the India-Pakistan game. JioStar aims to generate over Rs 2,000 crore in advertising revenue from the tournament across television and digital platforms. The absence of an India-Pakistan match could result in an estimated revenue loss of up to 20%. Subscription revenue is not expected to be affected, as these agreements are typically annual and involve fixed fees.