The Economic Times

No IIT, IIM: Lucknow techie quit Rs 1 crore job in Dubai. How her mother's diabetes diagnosis lead her to build a brand that generated more than Rs 2 crore per year

Aarohi Surya left her annual job in Dubai that paid Rs 1.1 crore to start Dancing Cow, a plant-based oat milk brand, in India in 2022. Co-founded with her partner, Anmol Goel, and supported by Rs 65 lakh in personal funds, the startup achieved Rs 2.2 crore in revenue for FY25, catering to more than 1.25 lakh customers.