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The Economic Times News

Economy / The Economic Times

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Nike's China conundrum deepens as turnaround stagnates

Nike's China sales are falling for the sixth quarter. The company is struggling with competition and old stock. CEO Elliott Hill says Nike needs a new approach for the Chinese market. Online sales are down significantly. Nike is trying to sell more at full price. Analysts believe Nike has time to fix its China strategy.

19 Dec 2025 9:38 am