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Nestle India eyes massive rural growth, premiumisation in cities

Nestle India is targeting significant growth in rural markets, which currently contribute only 15% of its revenue compared to other FMCG companies. The company plans to leverage its popular brands with affordable pack sizes to tap into the faster-growing rural economy. Simultaneously, Nestle will focus on premiumisation in urban areas for categories like chocolates and coffee.

11 Dec 2025 12:16 am