SENSEX
NIFTY
GOLD
USD/INR

Weather

image 36    C

Economy News

The Economic Times

Economy / The Economic Times

details

'Need to leave cricket behind & find sports that are relevant'

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcoming World Cups. This move signals a strategic shift away from the costly cricket market. Zee believes football, popular with young people, offers a valuable global sports property at a lower investment.

8 Jun 2026 2:22 am