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The Economic Times

Economy / The Economic Times

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NCF, bouquet curbs hurting TV consumer experience: Esya Centre study

Indian households still prefer traditional TV for family viewing, news and sports, but there is rising frustration with complex billing and subscription costs. A recent study has highlighted dissatisfaction with the Network Capacity Fee. Consumers favour bundled channels for convenience and variety over individual selections. The current regulatory framework may benefit distribution platform operators more than consumers or broadcasters.

25 May 2026 10:58 am