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Matcha isnt just a trend, its a vibe for Gen Zoomers

Matcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. This trend is reshaping the F&B landscape, with brands like Starbucks and Got Tea adapting to cater to Gen Z's demand for personalized, visually engaging, and lifestyle-driven experiences.

31 Dec 2025 5:00 am